Instant Mortgage Marketing Package Frequently Asked Questions

Instant Mortgage Marketing Package

Frequently Asked Questions

What is included in the Automatic Mortgage Marketing Bundle?
How long does it take to get set up?
How will I know when my system is ready?
Who does the advertising?
Where do I advertise?
How do I use the extensions?
Do we have to record our own scripts?
Do I need new phones or any other hardware?
How long do calls normally last?
What is the Web Reporting Service?
Enrollment Form

What is included in the Automatic Mortgage Marketing Bundle?

The Platinum Package includes the following:

Branded and Unbranded Toll Free Pre-recorded Messaging Hotlines Systems:
- Your own toll-free numbers
- Caller line ID reports
- Transcription Service
- 100 message boxes
- Find Me Feature (Optional: Allows callers to dial *0 to talk to a live person)
- Pre-recorded Message Scripts
- Multi-line Technology
- Caller Statistic Reports
- Web Reporting Services
- 200 minutes of usage/month included. ($0.18/minute thereafter)

Branded and Unbranded Custom Websites:
- Built in Audio Capability
- Email Capture Mechanism
- Automatic Report Delivery
- Built In Autoresponders
- Pre-written reports and follow-up messages
- Search Engine Optimization

Lead Management System
- Keeps track of your follow-up actions
- Lead Management and Tracking System
- Integrated with your hotlines and websites
- Multiple built in campaigns
- Central Database you can access from any location with internet access

Voice Broadcasting Service:
- "Do Not Call" List cross-referencing
- Sample scripts
- 200 calls included ($0.14 per call thereafter)

24/7/365 Unlimited Marketing & Tech Support:
- Access to a staff of more than 30 trained specialists

and...

- Instant Mortgage Marketing Manual and Follow-up Guide
- Marketing Campaigns for Purchase and Refinance Leads
- Sample Ads, Scripts and Free Reports

and...

Bonus Items
- Pre-recorded scripts set up on your hotline system
- Templates for Free Reports provided in MS-Word format
- Reprint rights to use all marketing materials
- Special Report: "Tiny Inexpensive Ads That Will Get Hundreds Of Highly Qualified Prospects Calling You"
- Special Report: "The Loan Officers Guide to Marketing On The Internet"
- Special Report: "How To Write Killer Advertising That Practically Forces People To Respond"
- Special Report: "14 Hot Ways to Get Free (or very cheap) Advertising"

The Gold Package includes the following:

Toll Free Pre-recorded Messaging Hotline System:
- Your own toll-free number
- Caller line ID reports
- Transcription Service
- 100 message boxes
- Find Me Feature (Optional: Allows callers to dial *0 to talk to a live person)
- Pre-recorded Message Scripts
- Multi-line Technology
- Caller Statistic Reports
- Web Reporting Services
- 100 minutes of usage/month included. ($0.18/minute thereafter)

Custom Website:
- Built in Audio Capability
- Email Capture Mechanism
- Automatic Report Delivery
- Built In Autoresponders
- Pre-written reports and follow-up messages

Lead Management System
- Keeps track of your follow-up actions
- Lead Management and Tracking System
- Integrated with your hotlines and websites
- Central Database you can access from any location with internet access

Voice Broadcasting Service:
- "Do Not Call" List cross-referencing
- Sample scripts
- 100 calls included ($0.14 per call thereafter)

24/7/365 Unlimited Marketing & Tech Support:
- Access to a staff of more than 30 trained specialists

and...

How long does it take to get set up?

The Hotlines normally take 2 business days from the time we receive your completed enrollment form. Then we set up their voice broadcasting account. You will be asked to fill in a SAN Compliance Form and once we have that information back you are free to send out a broadcast at any time. We then immediately set up a branded and unbranded website under a dummy domain name. As soon as you provide us with your choice of domain names we register them and make your unbranded site live immediately. We require more information for the branded site which is spelled out on the "Getting Started Fast Form" we will send to you.

During the first week your dedicated rep will also book a one on one training call with you. During that training call the rep will go through all of the services with you, explain how it works, talk about advertising etc. This usually lasts approximately one hour. Once you are set up, everything runs automatically.

How will I know when my system is ready?

As soon as your Hotline system has been set up you will receive an email which will include your toll-free number, message mailbox number, password, web address from hotline reporting service, Fast Start User Guide and Quick Card. You will also be contacted by phone or email when your websites are ready.

Who does the advertising?

You do the advertising following the guidelines that are provided in the Instant Mortgage Marketing Manual.

Where do I advertise?

Several sample ads of different sizes are included in the system. These ads can be used as is or adapted to many different publications such as Newspapers, Postcards, Coupons, Newsletters, Classified Ads, Display Ads, Websites, Flyers, Door Hangers, Mail Inserts, Signs, Billboards, Business Cards, Real Estate Magazines, Property flyers, Open House flyers and Car Signs, just to name a few.

How do I use the extensions?

You can assign a separate extension to each ad. A small ad may read something like this:

FREE Report Reveals The 12 Most Common Mistakes New Home Buyers Make... and How to Avoid Them
Call 1-800-XXX-XXXX, Ext 3003, 24 hours, for a FREE recorded message and your copy of this report.

When a prospect calls your hotline they hear the main greeting and are instructed to enter the extension number. The extension number serves two purposes. The first purpose is that it takes them to the particular message you want them to hear that applies to that particular ad. Each extension can have it's own unique message, or you can just duplicate existing messages onto new extensions as you need them. The second purpose is to track the effectiveness of your advertising. Every time someone calls your hotline and enters an extension number that call is logged and referenced by that number. This way you can always know what ad the caller was looking at and you can know exactly how many leads came from each ad.

Do we have to record our own scripts?

We will load scripts for each of the campaigns on your system when it is setup. If you want, you can simply copy these scripts onto new extensions and use them as is. You may also record new scripts onto your system at any time. It's just like recording a voice mail greeting and full instructions are included in the User Guide. Once the script is in the system you can copy it onto new extensions at any time. If you would prefer to have the script recorded by another voice you may send in your customized script and it will be professionally recorded for $10 per script.

Do I need new phone lines, servers or any other hardware?

No, you don't need any new hardware or phone lines. All the calls to your hotline come into and are handled by the AMS call center. Then you simply retrieve your messages and reports from the call center via a regular phone or the website. The easiest way is normally through the website. Because the call center uses multi line technology, your callers will never get a busy signal and they will be able to call any time, night or day. Your websites will be hosted and maintained on our servers.

How long do calls normally last?

The average call, using the scripts that are provided, lasts about 2 minutes.

What is the Web Reporting Service?

The Web Reporting Service is one of the best parts of the AMS system. When your system is set up you will be provided with a link to your own AMS hotline management web site. This site is password protected. When you login to the site you can do a number of things such as:

- Pull up reports on the number of calls that have come in and what ad they called on.
- Pull up reports showing the number your prospect called from and the time they called.
- Manage your scripts and set up new extensions.
- Change your settings, such as the "find me" feature number
- Pull up billing reports and usage statistics
- Listen to the messages that your callers left for you. (This is probably the handiest feature)

Enrollment Form